Privacy Policy

Last updated: September 22, 2026

Our Commitment to Privacy

Nature’s Brands, Inc. (“Nature’s Brands,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.naturesbrands.com, purchase our products, create an account, subscribe to communications, or contact us.

It also explains the choices and rights you may have regarding your information.

Information We Collect

The information we collect depends on how you interact with us and may include:

Contact details: your name, email address, telephone number, and billing or shipping address.
Account information: information associated with your customer account, login credentials where applicable, and account preferences.
Transaction information: products purchased, order history, payment-related information, delivery details, returns, and refunds.
Communications: information you provide in inquiries, customer-service requests, reviews, or other correspondence.
Marketing preferences: subscription information, consent records, communication preferences, and privacy choices.
Website and device information: IP address, browser and device information, cookie and advertising identifiers, approximate location, referring pages, pages and products viewed, searches, cart activity, and checkout activity.
Interaction information: engagement with our website and communications, including clicks, scrolling, navigation, and message interactions where collected.
Preferences and interests: information inferred from your interactions with our products and services to help personalize your experience.

We collect information directly from you, automatically through our website and related technologies, and from service providers involved in payments, delivery, website operations, marketing, and analytics.

If you provide information about another person, such as a gift recipient, you should have permission to do so. We use that information to fulfill the requested transaction or service.

Please avoid submitting medical records or other unnecessary sensitive information through general website forms or customer-service messages.

How We Use Information

We use personal information to:

Process payments, fulfill orders, arrange deliveries, and manage returns and refunds.
Create and maintain customer accounts.
Respond to inquiries and provide customer support.
Send order confirmations, delivery updates, and other service communications.
Send marketing communications where permitted and consistent with your preferences.
Understand website use and improve our products, services, and shopping experience.
Personalize content, provide relevant advertising, and measure marketing performance.
Detect and prevent fraud, unauthorized access, and misuse.
Maintain business records, comply with legal obligations, and resolve disputes.

Information necessary to process an order or provide a requested service must be supplied for us to complete that request. Optional marketing choices are separate from information needed to complete a purchase.

How We Disclose Information

We disclose personal information for the purposes described in this policy to the following categories of recipients:

Service providers: businesses that help us operate our store, process payments, deliver orders, provide customer support, maintain technology, and send communications.
Ecommerce and technology providers: platforms that host our store and support its functionality, security, and performance.
Analytics and advertising partners: providers that help us understand website activity, measure results, and provide relevant advertising, subject to applicable requirements and your choices.
Professional advisers and authorities: where reasonably necessary for legal, accounting, regulatory, security, or dispute-resolution purposes.
Parties involved in business transactions: where information is relevant to a proposed or completed merger, acquisition, reorganization, financing, or transfer of business assets, subject to applicable protections.
Other recipients at your direction: when you request or authorize a disclosure.

We do not sell or rent our customer lists to other businesses or provide those lists so that other businesses can contact you with their own marketing offers.

However, certain disclosures to advertising partners may qualify as a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws, even when no money is exchanged. Available opt-out choices are explained below.

Our Ecommerce Platform

Our store is hosted by Shopify. Shopify processes information about your visits, purchases, and interactions to operate and support our online store.

We also use Shopify services that process information from interactions with our store, other merchants, and Shopify to support features such as personalization, security, and advertising. These services include Shopify Network Intelligence.

Shopify and other service providers may process information outside your country of residence.

For information about Shopify’s practices, please review the Shopify Consumer Privacy Policy. You can also visit the Shopify Privacy Portal to learn about available choices and exercise applicable rights concerning Shopify’s processing.

Cookies, Analytics, and Advertising

We and our service providers use cookies, pixels, and similar technologies to operate the website, remember preferences, understand website activity, and support marketing.

Some technologies are necessary for functions such as maintaining a shopping cart, processing checkout, and securing the website. Others support analytics, personalization, and advertising.

We use Google Analytics to understand how visitors interact with our website. Information about Google’s collection and processing is available in How Google uses information from sites or apps that use its services.

Our website also includes Microsoft Clarity, which can collect interaction information such as clicks, scrolling, and navigation to provide behavioral analysis, heatmaps, and session replays. These tools help us understand and improve the website. For information about Microsoft’s practices, please review the Microsoft Privacy Statement.

Where enabled, advertising tools may collect information through your browser or receive events through server-to-server connections. Depending on the service, configuration, applicable requirements, and your choices, this may include device identifiers, website interactions, purchases, and contact information used for customer matching.

Customer matching helps advertising services associate activity with their users. This processing is not necessarily anonymous.

Your Cookie and Advertising Choices

Cookie preferences

Where our cookie-consent controls are displayed, you can accept, decline, or manage optional categories. Where applicable law requires consent, we seek that consent before using non-essential tracking technologies.

You can revisit available choices through the cookie-preferences controls on our website. You can also use your browser settings to block or delete cookies, although this may affect website functionality.

Data sharing and targeted advertising

Visit Your Privacy Choices to access the data-sharing opt-out controls available for your location.

You can also email CustomerCare@naturesbrands.com or call 1-888-417-1375 for assistance or to submit an applicable privacy request.

Where required by applicable law, we treat recognized opt-out preference signals, such as Global Privacy Control, as requests to opt out of covered sales, sharing, or targeted advertising.

Some choices apply to the browser or device used. You may need to repeat your choices when using another browser or device or after clearing cookies.

Opting out of targeted advertising does not necessarily stop all advertising. You may still receive advertisements that are not personalized using the information covered by your request.

Email and Text Messages

We use marketing service providers to manage subscriptions, send communications, and measure engagement. Depending on the features used, these providers process contact details, consent records, subscription preferences, message interactions, and shopping activity on our behalf.

You can unsubscribe from marketing emails using the unsubscribe link in the message. To stop marketing text messages, follow the opt-out instructions provided in those messages. You can also contact us for assistance.

We do not provide your email or telephone subscription lists to unrelated businesses so they can send you their own marketing offers.

Opting out of marketing does not prevent necessary communications about orders, accounts, security, or customer-service requests.

Your Privacy Rights

Depending on your location and which laws apply, you may have the right to:

Request access to personal information we hold about you.
Obtain information about how we collect, use, and disclose it.
Correct inaccurate information.
Request deletion, subject to applicable exceptions.
Receive a portable copy of certain information.
Object to or restrict certain processing.
Withdraw consent where processing relies on consent.
Opt out of qualifying sales, sharing, or targeted advertising.
Limit certain uses or disclosures of sensitive personal information.
Appeal a decision concerning a privacy request, where applicable.

To submit a request, contact us using the details below. To appeal a decision, contact us and state that you are requesting an appeal.

For requests such as access, correction, or deletion, we may need information to verify your identity and protect your data. Different requirements apply to advertising opt-outs. An authorized agent may submit requests on your behalf where permitted, subject to appropriate verification of their authority.

We will respond in accordance with applicable requirements and will not unlawfully discriminate against you for exercising your rights.

You may also have the right to complain to a relevant privacy or data-protection authority.

Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining required records, resolving disputes, and meeting legal obligations.

Retention depends on the information and its purpose. For example, transaction records may be needed for tax or accounting purposes, while limited marketing records may be retained to manage subscriptions and respect opt-out requests.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no storage system or method of transmission is completely secure.

International Processing

We are based in the United States. Our service providers may process or store information in the United States and other countries, whose privacy laws may differ from those in your location.

Where applicable law requires safeguards for international transfers, those transfers are subject to the relevant legal requirements. You can contact us for information about the processing of your information and applicable transfer safeguards.

Legal Bases Where Applicable

Where laws such as the GDPR or UK GDPR apply, the legal basis for processing depends on the purpose and may include:

Performing a contract, such as fulfilling an order.
Meeting legal obligations, such as maintaining required records.
Consent, where required for marketing or optional tracking.
Legitimate interests, such as protecting our services, responding to inquiries, and improving our business, where those interests are not overridden by your rights.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

Children’s Privacy

Our website is intended for adults and is not directed to individuals under 18. We do not knowingly collect personal information from individuals under 18.

If you believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

Third-Party Websites

Our website may contain links to websites or services operated by other businesses. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing information.

Changes to This Policy

We may update this policy to reflect changes in our practices, services, or applicable requirements.

We will update the date at the top of this page and provide additional notice or obtain consent where required. Changes to this policy do not override privacy choices or consent requirements.

Contact Us

For privacy questions, requests, or concerns, contact:

Nature’s Brands, Inc.

Email: CustomerCare@naturesbrands.com
Telephone: 1-888-417-1375

Customer Care hours: Monday–Friday, 8:00 a.m.–5:00 p.m. Eastern Time.